Our goal was to differentiate Central Hotel London from other hotels in Kings Cross and create a meaningful brand story that would encourage people to book direct with the hotel.
When guests book with Online Travel Agents, the brand doesn’t have the relationship with the guest. Our challenge is to help Central Hotel London create a relationship with the guest direct by booking on their website.
Our solution was to creat a meaningful story (explore more, do more) that represented the hotels’ values. This was the essence behind creating a brand story. Once we created the story which is the foundation, we then designed a new unique web presence, built a brand identity for the hotel, created beautiful image library and developed a comprehensive content strategy that provides value to our guests.
With the new look and feel, our guests feel more inclined to trust the hotels’ website, to relate to the brand, to book directly with the brand and to share their experience with their friends and family.
-Differentiated from other hotels.
-Created a unique brand identity.
-Designed and created a new web presence.
-Created an e-Book called ‘How To Explore London Under £300’
-Increased website visitors by 230%
-Increased newsletter subscription by 120%
-Increased direct bookings by 1500% within three months.